Work Experience

Make Your Mark Digital | Remote (Seattle, WA)

Marketing Data Analyst & SEO Specialist | March 2023 - Present

Make Your Mark Digital is a full-service digital marketing agency serving clients across all sectors.

• Lead all marketing data initiatives including analytics, data collection, visualizations, internal dashboards, client report presentations, and providing data-driven marketing solutions and results.

• Establish, develop, and manage a full-service marketing analytics and SEO department, including building a complete data analytics stack, engineering data pipelines, designing data visualization templates, and developing an internal data warehouse as a solo team, successfully attracting multiple new clients.

• Oversee comprehensive conversion tracking, KPI and sales reporting, traffic metrics, search rankings, web vitals, technical audits, data integrity, and data cleaning.

• Coordinate cross-departmental collaboration between content, design, UX/UI, and development teams, ensuring quality control and monitoring results on all deliverables.

• Strategize, advise, and implement full-stack structural improvements for clients web properties and cloud services, resulting in improved data collection, enhanced UX/UI, and increased site-speed and security for all clients.

• Grow clients' web presence through targeted content strategies and rigorous back-end structural fixes, achieving up to a 1000% increase in traffic for key projects, and prioritizing clients’ individual KPIs.

Junior Analyst | March 2022 - March 2023

• Prior to my promotion, I handled client reporting, Google Analytics, Content SEO, and Keyword Research.

Serafina | October 2016 – November 2021 | Seattle, WA

Bartender, Server

• Worked as a bartender and server at fine-dining Seattle staple.

• Served a high-end clientele with professionalism and attention to detail.

Freelance Musician | 2005 – Present | Seattle, WA/Western United States

Professional Guitarist, Songwriter, Producer

• Over a decade of experience working as a professional gigging and touring guitar player in country music.

• Played, wrote, performed, recorded, and produced music with numerous local and national touring acts.

University of Washington Medical Center | September 2007 - March 2010 | Seattle, WA

Research Assistant

• Worked in the departments of Neurology and Lab Medicine.

• Aided in researching the molecular basis of Spinocerebellar Ataxia Type 7 (SCA7) neurodegeneration in mouse models.

• Responsibilities included animal husbandry, maintenance and updates to the mouse database, performing PCR assays and conducting gene sequencing.

Education

University of Washington | Graduated Class of 2009 | Seattle, WA

• B.S. Degree - Biology: Evolution, Ecology & Conservation.

• Wrote the theater column for the UW Daily student publication.

• Tutored Algebra and Calculus at Tacoma Community College.

Tools, Languages, Skills & Interests

Tools:

• GA4
• Search Console
• Google Sheets
• Excel
• GCP (BigQuery, Cloud SQL, Looker)
• Salesforce
• Salesforce Marketing Cloud
• R Studio
• Tidyverse
• Tableau
• SEMRush
• Screaming Frog
• WordPress (development/custom themes)
• Docker
• Git
• Sketchup
• GIMP
• Linux

Languages:

• R (Programming Language)
• SQL
• Python (Programming Language)
• HTML/CSS/PHP
• CLI/bash
• Spanish

Skills:

• Data Analysis
• Data Visualization
• Data Quality
• Quantitative Analytics
• Data Modeling
• Regression Analysis
• Marketing Data Analysis
• Business Intelligence (BI)
• Business Insights
• Financial Analysis
• Analytical Solutions
• Critical Thinking
• Lateral Thinking
• Creative Problem Solving
• Technical Solutions
• Algebra
• Calculus
• Statistics
• Communication
• Scientific Writing
• Technical Writing
• Copy Editing
• Presentations
• Content Strategy
• Search Engine Optimization (SEO)
• Web Analytics
• Web Development
• Design
• Team Management
• Group Dynamics
• PCR
• DNA Extraction
• Research
• Self Teaching
• Rapid learning
• Positivity

Interests:

• Guitar
• Live Music
• Swimming
• Boating
• Skiing
• Hiking
• Journalism
• Science fiction
• Theater
• Architecture
• Sustainability
• DIY electronics projects
• Watercolor
• Sports on the radio